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Fresh pet food is a relatively small piece of the overall pet food pie, but it’s an ever-growing trend. Pet owners want what’s best for their animals, and pet food that looks like something a human might put on their own plate for dinner fits the bill — fresh, whole ingredients, complete nutrition and dogs … Read more

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In 2024, Spanish pet food manufacturer Alinatur entered the Mexican market with its premium brand, Bravery, through a strategic partnership with Petco Mexico. This collaboration is significant, as Petco’s limited retail space makes brand selection highly competitive. The decision to feature Bravery underscores its strong value proposition and alignment with Petco’s commitment to high-quality pet … Read more