AI in pet food marketing: Strategies, challenges and future trends

Artificial intelligence (AI) is fundamentally transforming industries and reshaping society worldwide. It’s changing the way pet food companies develop, market and sell products, connect with customers and analyze data. AI has also sped up the development of new products by leveraging predictive analytics and consumer data, and it can apply algorithms to identify trends in … Read more

Biotic blend protect cats’ gut health when switching diets

Cats haven’t received as much research attention as dogs, especially when considering biotics and their influence on gut health. However, as pet cat populations increase globally relative to dogs, studying cats’ digestion becomes increasingly important to pet food companies. A study published in the journal Animals examined the effects of a blend of a postbiotic … Read more

Montego Pet Nutrition: 25 years of being “Better Every Day”

South Africa-based Montego Pet Nutrition’s brand promise is “Better Every Day,” and the company has held true to that statement since its 2000 inception. Montego’s brand line, “Better Every Day,” focuses on premium nutrition that stays on top of the latest global trends, be it functional ingredients or novel proteins. | Courtesy Montego Pet Nutrition … Read more

Lessons from pet owner psychographics

Pet owners’ defining psychographic is the “pets as family” mindset. Long before COVID-19, a large majority of owners considered their pets as full-fledged family members. The pandemic-related traumatization of minimal human contact, maximum anxiety over personal health and financial insecurity then had Americans depending on their pets more intensely than ever for companionship and comfort. … Read more

Pet food sustainability progress via robust ingredient data

For most pet food companies, ingredients account for the largest share — often more than 50% — of their products’ carbon footprints, so finding more sustainable options and sources offers a meaningful tactic for reaching a sustainability goal. Which nearly every company these days, whether pet food manufacturer or supplier, has. An important tool for … Read more