Articles

Stories about dogs.

Pet food packaging focuses on customer communication

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Packaging remains one of the top ways pet food brands communicate with potential and existing customers, which can be tricky since packaging must convey so much in so little time. In fact, while 94% of consumers said they’re more likely to be loyal to a brand that offers transparency, including clear and accurate product labeling … Read more

Heckova! brings the fun to superpremium dog food

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Heckova! is just three years old, but its vibes, as the kids say, are impeccable. “In the words of my Gen Z teens, the vibe we bring ‘hits different,’” said John Pawlowski, vice president of marketing. “For anyone born before 2005, that means we’re going out of our way to celebrate what makes your dog … Read more

How to approach regulatory uncertainty

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The book has closed on the first 100 days of Donald Trump’s second term as president, and if the first few months are any indication, U.S. businesses should prepare for a period of heightened uncertainty — economic, political and regulatory. The Trump administration issued more Executive Orders (EOs) in its first 100 days — 143 … Read more

Targeted premiumization strategies in pet foods

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The steady advancement of pet industry dollar sales remains largely a function of converting pet owners to higher priced products and services — or “premiumization.” But this long-relied-on strategy rests heavily on the willingness of affluent pet parents to do most of the dollar spending, and during the pandemic and in the current macroeconomic climate, … Read more

Eggs in pet products – the incredible option

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In most pet products, eggs are underutilized due to their limited availability and generally high cost. More recently, eggs have come under the spotlight due to avian flu outbreaks, even as consumers continue to view them as an essential part of their diets. There is a growing body of science that puts eggs as the … Read more