Trends in novel proteins: What pet parents will pay for

Pet food manufacturers looking to innovate with alternative protein sources now have fresh consumer insights to guide their product development and marketing strategies. At the Petfood Forum 2025, Nicole Hill, executive director of strategy at Nextin Research by MarketPlace, presented new data on pet owner attitudes toward novel proteins ranging from insects to cultivated meat. … Read more

Saudi Arabian pet food market shifts as pet dogs rise

Shifting cultural perceptions of dogs and demographic trends have transformed Saudi Arabia’s pet food market, according to Giacomo Rotunno, director at NG Exhibitions, during his presentation at Zoomark 2025 in Bologna, Italy. Rising pet ownership in a wealthy economy fueled pet food market growth from US$90 million in 2020 to US$137 million in 2023. The … Read more

10 trends shaping the Canadian pet food market

Pet food retail sales in the Canadian market reached CAN6.7 billion (US$4.81 billion) in 2024, according to Canadian government figures. Canadian pet food sales had a compound annual growth rate (CAGR) of 10.0% for sales of dog and cat food and at a CAGR of 8.1% for sales of other pet food between 2019 and 2024. … Read more

UAE, South Africa provide opposite examples of emerging pet food markets

Emerging pet food markets vary widely from each other. This presents a range of opportunities and challenges for both domestic and international brands. The differences between South Africa and the United Arab Emirates exemplify this. During Zoomark 2025, pet food professionals from those two countries discussed their respective markets. Johan Van Jaarsveld, managing director of … Read more